Brand identity differentiates your business from its competitors and positions it towards the appropriate audience. Developing a professional,
creative identity is more than just a company logo or slogan. It’s how people feel when they see your logo or hear your name.
Brand identity is how your brand presents itself to the world, encompassing both visual and non-visual elements like your logo, color scheme, typography, and marketing materials.
It’s more than visuals, it’s about the message, values, and uniqueness your brand communicates, showcasing who you are and what you stand for.